If you think about the profession of law, then you should know that it is clouded with traditionalism in its own tracks. Being a lawyer would give you more of an idea of how strict the law profession is with the given regulations and policies in its traditions. This includes some applicable common laws, ethical opinions and of course, the rules that comes with the profession. However, you do have to be mindful of the fact that some of these given parameters have now adjusted itself on the status quo of modern technological innovations. Such aspect would especially be true on the ethical rules that are present in professional conduct. There are two sides of the equation at the end of the day. For one, law professionals have now turned their efforts and resources into having an online presence, in order to market themselves at a whole new light. On the other hand, this means that there would be more implemented regulations in the matter, in order to give some bounds and limitations in the process itself.
You could check out some well-defining resources in order to know more about the ethical policies that comes with the profession itself. If you happen to come by unto the rules necessary for the conduct of professionalism, then you need to take in as much knowledge as you can in order to go about with your business in the future. Although, some of these policies have been modified which is why it is advisable for you to go with the latest edition in the collection. But if you want to stick with the basics, then the preferable reference for you would be the rules that govern those professional ethics at revisionlegal.com.
Keep in mind that it depends on the state where you are located in which these rules would be put on as gospel by the professional legal firms found around the locale. Not every place or state that is present in the map would adopt to the modernism approach as most law firms at https://revisionlegal.com tend to stick with the traditionalism side of things.
For some, they have implemented the said rules unto themselves with consideration of a few minor additions and modifications unto the policies. That being said, there are even other states that are adopting the rules in a much wider and bigger scale than what you have come to expect. Just do your research on the matter and you are sure to have the knowledge needed in order to have a successful marketing tactic in your legal practice. You may also read further at https://en.wikipedia.org/wiki/Category:Lawyer.